The Spiny Crafts sells products from Nepal, a country known for its natural beauty, resources, and bird species. The company's name, "Spiny Crafts," is inspired by the Spiny Babbler, a species of bird found only in Nepal that is known for being shy and soft despite its name. The company's products are also described as being soft and filled with tenderness, despite the tough process of making them. The company logo features an image of the Spiny Babbler, captured by a professional photographer in Nepal, Mr. Sagar Giri. The company's slogan is "Craft your life with us." The name and the slogan together reflect the company's mission of providing high-quality, handmade products from Nepal that are both soft and filled with tenderness.